Hospitality is in our blood. We have the background to give us the upper hand. 

Black X Marketing based in San Diego, CA provides digital marketing services designed to drastically multiply your ROI.


Owner of Black X Marketing - Jake Rivera

Jake Theoldore is a native Southern Californian, born and raised in San Diego, CA. At a young age, he immersed himself into the restaurant scene at his Uncle’s restaurant; Hash House A Go Go and now closed, Tractor Room. His passion and dedication to hard work were sparked through the inner-workings of the hospitality industry.

Jake’s introduction to marketing began when he owned his concepts and operated some of the largest restaurant brands in California. His hands-on experience with in-house marketing showed him how the modern trend of the hospitality industry “lives and breathes” marketing. Jake has an eclectic social media background revolving around restaurant concepts such as fine dining, brunch, QSRs and bars. Now, Jake is the Owner of Black X Marketing, helping businesses elevate their social media footprint and drive results.

Jake Theoldore

Owner of Black X Marketing

Marketing for Creative Brands

Black X Marketing is dedicated to helping creative brands increase their ROI. From the perfect caption to the perfect photo for your million dollar ad, we’ve got you covered!