About Black X Marketing
An advertising agency that commits to a number first.
Black X Marketing is a predictive advertising agency. Before a client spends, we put in writing what the spend should produce and what it should cost. Then we are measured against it.
Founded in 2021 by Jake Theoldore. Headquartered in Fort Collins, Colorado. Serving clients nationwide.
Get a projection for your marketAt a glance
Founded
2021
Headquarters
Fort Collins, Colorado
Track record
Hundreds of clients. Thousands of campaigns.
Our story
From lead generation to predictive customer acquisition.
Jake Theoldore founded Black X Marketing in 2021. Since then the agency has served hundreds of clients and run thousands of campaigns.
Black X started with traditional lead generation advertising and kept adapting it, building new advancements on those methods campaign after campaign, until it arrived at the proprietary predictive customer acquisition model it uses today.
With Black X Marketing you are not just running ads. You are predictively dominating a market.
Why we work this way
Most agencies report what happened. We say what will happen.
The standard arrangement in advertising is that you pay first and find out later. We built Black X around the opposite order. Before a budget is committed, we model what it will return: volume, cost per outcome, and the point at which additional spend stops producing additional results.
That number goes to the client in writing. If it is not worth funding, they have lost nothing. If it is, the campaigns run and the result is held up against the projection.
Being wrong in public is expensive, which is why few agencies work this way. It is also why the number is worth something.
Who we work with
Service businesses
Automotive, home services, retail and specialty trade. We tell you what a booked job should cost, then work to drive it down.
Franchise & multi-location
One system corporate can offer every franchisee, with cost per customer by location.
Events & destinations
Attendance and ticket revenue modeled before the marketing budget is committed.
What we do
Services
Our work may include paid media management, digital advertising, marketing automation, website development, software development, data analytics, campaign management, and related consulting.
Every engagement starts the same way, with a projection. How predictive advertising works →
How we operate
01
The number comes first
A written projection before any spend, with a confidence band.
02
You decide
The projection is yours to take to a board, a partner, or your own judgment.
03
We are measured against it
Campaigns correct themselves continuously and the result is compared with what we said.
Selected work
- Jim McInerney Real Estate Team
- Concours d’Elegance
- Discover La Jolla
- Chula Vista HarborFest
- La Mesa Oktoberfest
- San Diego Restaurant Week
- Genie Car Wash
- High Roads
- Home Remodeling Center
See what your spend should be producing.
Tell us your market and your current spend. We will send you the number before you pay us anything. Or call or text (970) 236-8076.