Predictive advertising agency · Est. 2021
The number comes first.
Every campaign we run begins with a prediction: what it will produce, and what it will cost, written down before a dollar is spent. Then we are measured against it.
Black X Marketing is a predictive advertising agency for service businesses, franchise systems, and events. Most agencies tell you what happened. We tell you what will happen, and we put it in writing first.
- Projection before you pay
- In writing
- Measured against it
The receipt
We publish the prediction. Then we publish what actually happened.
Receipt 01
Attendance
Concours d’Elegance
Predicted and actual figures publishing soon.
Receipt 02
Cost per booked job
Home Remodeling Center
Predicted and actual figures publishing soon.
Receipt 03
Qualified appointments
Jim McInerney Real Estate Team
Predicted and actual figures publishing soon.
Nobody in this industry does this, because being wrong in public is expensive. That is exactly why it is worth something.
Why this matters
An agency that cannot tell you what will happen is asking you to fund a guess.
The standard arrangement in this business is that you pay first and find out later. A report arrives at the end of the month explaining what occurred. By then the money is gone, and the explanation costs nothing to produce.
We invert it. Before your budget is committed, we model what your spend will return: volume, cost per outcome, and the point at which additional spend stops producing additional results. You get that number in writing. You can take it to your board, your partner, or your own judgment, and decide whether it is worth funding.
Then the campaigns correct themselves. Our system reads what is converting and reallocates on its own, continuously, which is why month six outperforms month one instead of drifting quietly away from it.
Three kinds of client. One method.
01
Service Businesses
Automotive, home services, retail and specialty trade. You know what you spend. We tell you what a booked job actually costs, then drive it down.
Home Remodeling Center · High Roads · Genie Car Wash
02
Franchise & Multi-Location
Every location advertising differently is a brand problem before it is a marketing problem. We give corporate one system to offer every franchisee.
03
Events & Destinations
One date, one attempt, and a board to answer to. We model attendance and ticket revenue before the budget is committed.
Concours d’Elegance · HarborFest · Discover La Jolla · La Mesa Oktoberfest · San Diego Restaurant Week
Selected work
- Jim McInerney Real Estate Team
- Concours d’Elegance
- Discover La Jolla
- Chula Vista HarborFest
- La Mesa Oktoberfest
- San Diego Restaurant Week
- Genie Car Wash
- High Roads
- Home Remodeling Center
How the projection is built
01
We model before we spend
Your market, your history, and the psychographic segments that actually buy, not the ones that merely engage. Output is a number with a confidence band.
02
You decide, in writing
The projection goes to you before anything launches. If the number is not worth funding, you have lost nothing and we part on good terms.
03
The system corrects itself
Campaigns read their own performance and reallocate continuously. You are not paying someone to notice a problem three weeks late.
Questions
Predictive advertising, answered plainly.
What is predictive advertising?
Predictive advertising means the result is modeled before the money is spent. Black X Marketing projects what a budget will produce (volume, cost per outcome, and the point where additional spend stops producing additional results) and puts that number in writing before a campaign launches.
How is Black X different from other advertising agencies?
Most agencies report what happened after the budget is gone. Black X states what will happen first, in writing, and is then measured against that number.
What does a projection cost?
Nothing. Black X runs the projection before you pay anything. If the number is not worth funding, you have lost nothing and we part on good terms.
Who does Black X Marketing work with?
Three kinds of client: service businesses such as automotive, home services, retail and specialty trade; franchise and multi-location systems; and events and destinations.
What do I need to provide to get a projection?
Your market and your current advertising spend. Black X models what that spend should be producing and sends you the number.
What happens after a campaign launches?
Campaigns read their own performance and reallocate continuously toward what is converting, which is why month six is built to outperform month one instead of drifting.
We will run the projection before you pay us anything.
Tell us your market and your current spend. We will model what it should be producing and send you the number. If it is not interesting, that is the end of it.
- No cost for the projection
- The number arrives in writing
- You decide whether it is worth funding
Or call or text (970) 236-8076