RakiRaki Ramen & Tsukemen Client Case Study
See how Black X Marketing increased RakiRaki Ramen & Tsukemen’s PR presence while focusing on takeout orders through their ToastTab system.
Turning San Diego's #1 Ramen Destination Into A Takeout Powerhouse
RakiRaki Ramen & Tsukemen, a standout in San Diego’s thriving Asian cuisine scene, sought to strengthen their brand, capture more takeout business, and drive local visibility. To achieve these goals, they partnered with Black X Marketing, experts in restaurant and hospitality marketing.
Objectives
Build and amplify the RakiRaki brand within a highly competitive market.
Increase takeout traffic through online channels.
Implement a comprehensive digital marketing strategy using a full suite of services.
Black X Marketing's Restaurant Marketing Approach
At a high-level, Black X Marketing focused on Rakiraki Ramen’s branding, local visibility and segmentation within the San Diego restaurant market to attract new guests while creating nurture flows for existing consumers.
Brand Building
Enhanced brand recall by featuring RakiRaki’s story and unique menu innovations through professional photography and videography
Local Visibility (Local SEO)
Created a hyper-local strategy using Nextdoor, Instagram, Google, and Reddit, focusing on a 15-mile radius for maximum local exposure.
Implementation
Configured all digital links and marketing efforts to route directly to RakiRaki’s Toast Tab online ordering, making takeout as frictionless as possible.
Deployed paid advertising and influencer-driven campaigns to rapidly increase awareness and direct traffic to takeout options
Full Stack Creative Digital Marketing Services
Black X Marketing's Creative Marketing Services Designed To Fit The Needs Of Rakiraki Ramen & Tsukemen San Diego
User Generated Content
Our Team Of Content Creators Will Capture Photos / Videos For Both Web And Social Media. We Focus On Bringing Human Feelings Into Each Shot So We Keep Your Brand Organic.
Social Media Strategy
If You're Going To Succeed On Social Media, You Need A Plan. Black X Marketing Build's A Social Media Brand Guide Designed To Develop Growth & Visibility Over Time.
Paid Media Marketing
Black X Marketing is connected with Local & National Media Publishers Who Can Place Your Content Infront Of Active Buyers.
Influencer Marketing
Black X Marketing Holds A List Of Over 2m Influencer's From Various Sectors Around The World. We Can Help You Build Social Proof By Putting Your Brand With Influencers That Drive Views & Sales.
Social Media Marketing
Black X Marketing's Social Media Marketing Team Uses Viral Trends, Platform-Based Growth Tactics, And Emotional Humanized Content To Connect With New & Existing Audiences Ready To Take Action.
Social Media Advertising
Meta, Instagram, Tik Tok, Or Google - Black X Marketing's Paid Social Media Advertising Campaigns Are Highly Targeted For Optimal Results For The Brands We Serve.
Google Profile Optimization
In Hospitality Your Google Business Profile Is Massively Important. Black X Marketing Optimizes Your Business Profile So You Consistent Climb Ranks On Google.
Email Marketing
Black X Marketing's Email Marketing Team Focuses On Toast POS Marketing Suite, Mailchimp, Or Klayvio Email Marketing Tools To Build Automated Email Marketing Campaigns.
Reputation Management
You're Busy Running Your Restaurant. Black X Marketing's Team Will Handle Responding To Yelp & Google Reviews So You Don't Have To. Backed By 20-Years Of Restaurant Operations Experience, Your Reviews Are In Good Hands.
Graphic Design
Black X Marketing's Graphic Design Team Can Create Social Media Graphics, Banners, Flyers, Menus & More. Our In-House Team Means You Get Quality Work Delivered Quickly.
Weekly Analytics
It's Your Business. You Should Know What's Happening With Your Digital Marketing. Black X Marketing Will Send Weekly Analytics Updates On Your Active Campaigns.
Hospitality Website Development
Black X Marketing Has Designed Hundreds Of WordPress Websites For The Hospitality Industry. With Built In SEO Optimization, Menus, Gallery's & More. We Can Get Your Dream Website Created Today.
Achieved Campaign Results
Black X Marketing was able to achieve a 350% increase in ToastTab takeout sales for Rakiraki Ramen & Tsukemen over the first 6 months of the campaign.
Along with seeing a 18-24% social media brand visibility increase, Rakiraki Ramen & Tsukemen maintained dominance within the Convoy district as the most active restaurant after 6 PM locally.
This led to the ability for Rakiraki to open new locations in Little Italy, San Diego, and Rancho Penasquitos.
Drop us a line
We Provide Creative Digital Marketing For The Hospitality Industry In All 50 States. Want To Work With Us Or Want To "Talk Shop," Hit Us Up!
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San Diego, California
Fort Collins, Colorado
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Contact@BlackXMarketing.com
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Mid West | East Coast - 970-236-8076
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San Diego, CA - 619-786-2886
Fort Collins, CO - 970-236-8076
Contact@blackxmarketing.com