What Do Influencers Bring To The Table?
- Targeted Reach
- Content Generation
- Measurable Results
- Be Part Of A Content Amplification Network
Restaurants & B2B Brands Live On Influencer Marketing!
The restaurant industry has transformed dramatically in the digital age. At Black X Marketing, we’ve pioneered an influencer approach that goes beyond the standard food photo. Our data shows that 76% of diners visit restaurants after seeing them on social media, while 92% trust peer recommendations over traditional advertising. We’re not just booking influencers – we’re creating dining experiences that resonate across social platforms.
Are You Really Getting An Influencer?
There is a difference between Influencers and Content Creators. Most brands have “Foodies” reach out to them asking to do a post in exchange for food. Sometimes this will include a monetary exchange for a post. The biggest difference to note is that influencers have a community of people who actively follow the lifestyle and actions that individuals take throughout their online journey. A Content Creator posts content to a community of other content creators in order to build their following, impressions, and views. Typically a Content Creator does not have an active following willing to purchase.
Black X Marketing’s Approach To Influencer Or #Foodie Marketing
A mixture of our Social Media & Public Relations Teams handles Influencer Marketing, #Foodie Marketing, and Content Creator Marketing. We ensure that Influencers are well vetted, have affiliate links provided to them, analytics are gathered and expectations are set before the visit occurs.
What Is Typically Included In An Influencer Management Package?
- A Total Number Of Influencer Visits To Your Location Per Month (If Restaurant)
- A Total Number Of Influencer Collaborations Based On Budget (If Product Based Brand)
- Black X Marketing Vets Influencers Or Content Creators
- Black X Marketing Creates Reservation (If Restaurant)
- Dedicated Affiliate Links For Influencers
- Analytics Tracking
- Contract Creation For Influencers & Content Creators
- Follow-up And Nurturing Influencer Networks For Clients
Influencer Marketing FAQs – Black X Marketing
Our Team will ABSOLUTELY try to get you on the news. Althought we cannot guarantee that you'll be able to get on the news, Black X Marketing has a high success rate of getting our clients on local news segments since 2020.
Black X Marketing provides Influencer's with custom Affiliate Links and require that Influencers provide statistics from the collaboration campaign to our clients. We can track the total impressions, engagements, clicks, and depending on the collaboration, Sales.
Typically Black X Marketing will set up an Influencer visit to your restaurant with outlined details of the influencers goals/objectives in exchange for free food and or drinks. We focus on In-Kind Trade to be provided so our clients can 'test' out Food Influencers for best results.
Influencer's typically show the best results when they are collaborating on a single focus item or event. Examples of this would include, Grand Openings, New Product Launch Collaborations, Contest Collaborations, Or Affiliate Product Launches. Some Influencer have been proven to increase sales by up to 512% over time.