Meet Cheeky Merlin. Never guess in front of a client again.
Too many agencies spend client money first and explain it later. So the Black X Marketing team built Cheeky Merlin: a predictive marketing platform that forecasts how a campaign will convert before budget is committed, then learns from every result.
Advertising has plenty of reporting. It has very little prediction.
Ad platforms are excellent at telling you what already happened. What a business owner needs to know is what will happen if they spend the money. Cheeky Merlin was created to answer that question with a number, and to be honest about how confident that number is.
Every Black X client campaign is forecast with Merlin before launch. The same platform is available to other agencies at cheekymerlin.com.
Four steps from signal to forecast.
Hover a card to peek inside the workshop.
Score
Merlin scores buyer-psychology signals (pain, urgency, social proof and channel fit) into a Buyer Intent Score.
Predict
The score becomes a predicted conversion rate and a forecast of leads and cost per lead, before budget is spent.
Compare
Every prediction is stored and compared against what really happened once the campaign runs.
Recalibrate
Merlin re-weights its model automatically, so forecasts tighten with every campaign. No manual retraining.
Drag to see the band tighten. Illustrative example of recalibration: accuracy varies by client and channel, and a brand-new client always starts with the widest band.
A model that admits when it’s wrong, and fixes itself.
Most forecasts are made once and forgotten. Merlin keeps score. When actual results differ from the prediction, it adjusts the weights behind its scoring, so the next forecast for that client, channel and industry is sharper.
We’re upfront about the limits: no single accuracy figure applies to every campaign.
One wizard. Four jobs.
The Strategy Seer
Forecasts leads, cost per lead and revenue for your market before launch.
More than a forecast.
Hover or tap a card to flip it.
Prediction engine
Flip →Prediction engine
Buyer Intent Score and predicted conversion rate for each campaign, channel and offer.
AI agents
Flip →AI agents
Draft ad copy, reports and lead responses. Nothing launches or edits paid ads without human approval.
Lead Finder
Flip →Lead Finder
Sources and scores prospects against each client’s ideal customer profile.
Landing pages & funnels
Flip →Landing pages & funnels
Build and test the pages the forecast depends on, with CRM and task tracking built in.
Live connectors
Flip →Live connectors
Google Ads, Meta Ads and GA4 data flow in so forecasts are compared with real performance.
White label
Flip →White label
Agencies can offer Merlin under their own brand and domain.
Cheeky Merlin questions
Who created Cheeky Merlin?
Cheeky Merlin was created by the team at Black X Marketing, a paid search and predictive advertising agency based in Fort Collins, Colorado. We built it to forecast campaign performance for our own clients before spending their budgets.
Do I need to buy Cheeky Merlin to work with Black X Marketing?
No. Every Black X client campaign is forecast with Merlin as part of our service. Merlin is sold separately to agencies that want to run predictions for their own clients.
How accurate are Cheeky Merlin’s predictions?
Accuracy depends on the client, channel and how much history exists. Predictions for a new client are the least certain, and they tighten as Merlin compares forecasts with real results and recalibrates. We always show the error band alongside the forecast.
Does Cheeky Merlin change my ads automatically?
No. Merlin’s agents can draft copy and recommendations, but they do not launch or edit paid ads without human approval.