For service businesses · Automotive, home services, retail, specialty trade
You know what you spend. We tell you what a booked job should cost.
Most owners can name their monthly ad budget to the dollar and cannot name what one booked job costs them. We project that number before you spend, in writing, then work to drive it down.
Predictive advertising for local service businesses. Projection first, campaigns second.
Apply for a free Sprint
Leads are not the number. Booked jobs are the number.
How many jobs
The volume of booked work your budget should produce in your market.
What each one costs
Cost per booked job, the figure you can hold against what a job is worth to you.
Where to stop
The point at which additional spend stops producing additional jobs.
The problem
A report that arrives after the money is spent is a history lesson.
The usual arrangement gives a service business a monthly report full of clicks, impressions and leads. None of those is a job on the schedule. By the time the report arrives the budget is gone.
We model your market, your history, and the people who actually buy, then tell you what your spend should return before it is committed. You decide with the number in front of you.
Once campaigns are live they read their own performance and move budget toward what is booking jobs, continuously.
The free 30-day Sprint
Your first campaign, free for 30 days.
For qualified businesses. You cover the ad spend (minimum $1,500). Our fee is $0. See how the Sprint works →
01
We set the number
We agree in writing what success looks like, based on your job value and close rate, before anything launches.
02
We run it for 30 days
We build and run the whole system at no fee, and send you the numbers every week.
03
You decide
At day 30 we review real results on your own ad account. You decide whether to continue.
Service businesses we work with
- Home Remodeling Center
- High Roads
- Genie Car Wash
Industries
Where the system runs deepest.
Roofing & Home Services
High-value jobs where one booked estimate matters. We weight campaigns toward the moments homeowners decide, such as after a storm or ahead of a season.
Auto Services & Car Washes
Repeat customers and memberships. We model what a new member or customer is worth to you and what one should cost to acquire.
Real Estate Teams
Long sales cycles where a single transaction can cover a year of advertising. We build the pipeline of qualified consultations behind it.
We also work with HVAC, plumbing, retail and specialty trade businesses.
How it works
Predict. Prove. Deliver. Guarantee.
01
Predict
We model your market before you spend: who buys, when they decide, and what triggers action. You get the projection in writing.
02
Prove
Qualified businesses start with a free 30-day Sprint. You cover the ad spend, our fee is $0, and you judge it on your own account. The free Sprint →
03
Deliver
Our system builds, launches and adjusts your campaigns every week. A person signs off before any campaign launches or any dollar is spent.
What you receive is qualified opportunities, not raw leads: real people in the market who took a meaningful action. Every one gets a text within five minutes, tracking is verified by a person before launch, and your ad accounts stay in your name.
Questions
What service business owners ask first.
What is a cost per booked job?
Cost per booked job is total advertising spend divided by the number of jobs actually booked from it. It is the number a service business can compare directly against what a job is worth, which clicks, impressions and leads cannot do.
How does the free 30-day Sprint work?
For qualified businesses, we run your first campaign free for 30 days. You cover ad spend only, with a $1,500 minimum, and our fee is $0. We agree a success number in writing before launch, report weekly, and review the results with you at day 30. You then decide whether to continue.
What kinds of service businesses does Black X work with?
Automotive, home services, retail and specialty trade. Clients include Home Remodeling Center, High Roads and Genie Car Wash.
What do you need from me to build the projection?
Your market and what you currently spend on advertising. Your history, where you have it, makes the model tighter.
What if the projected number is not good enough?
Then you do not fund it. The projection is run before you pay anything, and if it is not worth funding you have lost nothing.
Find out what a booked job should cost you.
Tell us your market and your current spend. We will model it and send you the number before you pay us anything.