For events & destinations
One date. One attempt. Know the number first.
An event gets a single run and a board to answer to. We model attendance and ticket revenue before the budget is committed, put it in writing, and are measured against it when the gates close.
Predictive advertising for events, festivals and destinations.
Get an attendance projection
A business can fix next month. An event cannot fix last Saturday.
Attendance
How many people your marketing budget should put through the gate.
Ticket revenue
What that attendance is worth, modeled before the budget is approved.
Where spend stops working
The point at which more budget stops producing more attendees.
Why it matters
Your board should approve a number, not a hope.
Event marketing is usually budgeted on last year plus a guess. The result is known only when the day arrives, when nothing can be changed.
We give you the projection in writing before you commit: attendance, ticket revenue, and cost per attendee. You can take it to your board, your sponsors, or your own judgment.
Then the campaigns correct themselves in the run-up, moving budget toward the audiences that are buying tickets.
How an attendance projection is built
01
We model before we spend
Your market, your event history, and the segments that actually buy tickets. Output is a number with a confidence band.
02
You decide, in writing
The projection goes to you before anything launches. If it is not worth funding, you have lost nothing.
03
The system corrects itself
Campaigns reallocate continuously through the run-up, while there is still time for it to matter.
Events & destinations we work with
- Concours d’Elegance
- Chula Vista HarborFest
- La Mesa Oktoberfest
- San Diego Restaurant Week
- Discover La Jolla
Questions
What event directors ask first.
Can attendance be projected before an event is marketed?
Yes. Black X models attendance and ticket revenue from your market, your event history and the audience segments that actually buy, and delivers the projection before the marketing budget is committed.
What is an attendance projection?
A written estimate of how many people a given marketing budget will bring to your event and what each attendee will cost to acquire, with a confidence band.
What kinds of events does Black X work with?
Events and destinations, including Concours d’Elegance, Chula Vista HarborFest, Discover La Jolla, La Mesa Oktoberfest and San Diego Restaurant Week.
What do you need to build the projection?
Your date, your market and your planned or current marketing spend. Prior-year attendance and ticket data make the model tighter where you have them.
What happens once the campaign is live?
Campaigns read their own performance and reallocate continuously toward what is selling, which matters when there is one date and no second attempt.
What does the projection cost?
Nothing. The projection is run before you pay anything. If the number is not worth funding, you have lost nothing.
Get the attendance number before you commit the budget.
Tell us your date, your market and your planned spend. We will model it and send you the projection before you pay us anything.