The playbooks we use. Free.
Four practical guides from the Black X Marketing team on advertising trends, Google Ads scripting, emotional psychology in marketing and landing page optimization. Enter your email and the PDF arrives in your inbox instantly, with a direct download link on screen too.
2026 Advertising Trends: where budgets are moving, and why
What’s changing across AI-driven search, privacy and first-party data, commerce media, CTV, short-form video and measurement, and what to do about it before your competitors do.
- How AI search is changing paid search ad placement
- Signal loss, consent mode and enhanced conversions
- Commerce media, CTV and short-form video budgets
- Forecast-led budgeting, MMM and incrementality
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Google Ads Scripting: scripts that catch waste while you sleep
Six copy-and-paste Google Ads scripts, commented line by line, that watch your account and alert you. None of them change bids, budgets or ads without you.
- Budget pacing and overspend alerts
- Zero-conversion search terms and n-gram analysis
- Broken landing page checker
- Quality Score tracker and anomaly alerts
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Emotional Psychology in Marketing: the triggers behind every click
Loss aversion, social proof, urgency, authority, anchoring and more, with before-and-after ad copy and an ethics checklist so you persuade without manipulating.
- The research behind emotional decision-making
- Applying each trigger to search ads, social and landing pages
- How Cheeky Merlin scores pain, urgency and social proof
- Ethical guardrails and FTC dark-pattern cautions
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Optimizing Your Landing Pages: a 30-point conversion checklist
The cheapest lead is the visitor you already paid for. Message match, Core Web Vitals, forms, trust signals, tracking and testing, in one printable checklist.
- Message match and above-the-fold structure
- Core Web Vitals (LCP, INP, CLS) and mobile
- Form length, trust signals and objection handling
- Enhanced conversions and A/B testing basics
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