Find out where your Google Ads budget is leaking.
Send us read-only access to your Google Ads account. Our paid media team reviews it by hand, shows you exactly where spend is being wasted, and forecasts in writing what the same budget should produce once it is fixed.
What is a Google Ads audit?
A Google Ads audit is a structured review of an advertising account that checks conversion tracking, campaign structure, keywords and search terms, bidding, ads, landing pages and budget allocation to find wasted spend and missed opportunities.
Ours is done by a person on our paid media team, not just an automated score. You get a plain-language summary of the biggest leaks ranked by how much money they are likely costing, plus a written projection of what the account should produce after the fixes.
There is no obligation. Many business owners use the audit to fix things themselves or to hold their current agency accountable. If you want us to make the fixes, we will tell you what that looks like.
What we check in every audit.
Conversion tracking
Are leads and sales tracked accurately, de-duplicated and valued? We test it, because most problems start here.
Search terms
Which searches are actually triggering your ads, and how much goes to ones that will never buy.
Negative keywords
Missing or outdated negatives that let irrelevant traffic through.
Bidding and budget
Whether bid strategies match your goals and budget is going to the campaigns that earn it.
Performance Max
How much PMax spend goes to branded or low-value placements versus new customers.
Landing pages
Speed, mobile experience and message match between ad and page.
An audit that ends in a forecast.
Most audits stop at a list of problems. Ours ends with a written projection, built in Cheeky Merlin, of what your current budget should produce once the leaks are fixed.
How the free audit works.
Request
Fill in the short form or call us. It takes about two minutes.
Grant access
Add us as a read-only user. We never change anything during an audit.
Review
Our team reviews the account by hand and builds your projection.
Walkthrough
A short call where we show you the findings and answer questions. You keep the report.
Google Ads audits, answered plainly.
Is the Google Ads audit really free?
Yes. There is no fee and no obligation. We offer it because it is the fastest way for a business owner to see how we think and whether there is real money to recover.
Will you change anything in my account?
No. During an audit we only need read-only access, and we do not make changes. You decide what happens next.
How long does a Google Ads audit take?
Most audits are completed within a few business days of receiving access, depending on account size.
What do I need to provide?
Read-only access to Google Ads, and ideally Google Analytics or your CRM so we can check whether tracked conversions match real leads and sales.
Can I do a Google Ads audit myself?
Yes. Our Google Ads audit checklist walks through the same areas we review. The advantage of an outside audit is a fresh set of eyes and a forecast of what the fixes are worth.
What if my account is already performing well?
Then we will tell you that. A good account still usually has a few smaller improvements, and a second opinion is useful before increasing budget.
Keep exploring
Google Ads audit checklist
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12 places your Google Ads budget leaks
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Performance Max Management
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Paid Search Advertising
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Free 30-Day Sprint
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All advertising services
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Black X Marketing is based in Fort Collins, Colorado, and runs campaigns for businesses across the US. See the markets we serve.
See what your account is really costing you.
Request your audit and we will show you the leaks, the fixes and a written forecast of what your budget should produce.