Paid advertising, without the guesswork.
Practical guides from our paid media team on forecasting results, cutting wasted spend, and running Google Ads, Meta and streaming campaigns for service businesses, franchises and events.
Forecast results before you spend.
How to Forecast Google Ads Results
A step-by-step method to forecast Google Ads leads, cost per lead, revenue and ROAS before you spend, using search volume, click costs and conversion rates.
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ForecastingHow Much Should You Spend on Google Ads?
How to set a Google Ads budget from your lead goal, cost per click and conversion rate, with a worked example, a free calculator and rules for scaling.
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ForecastingWhat Is a Good ROAS?
A good ROAS depends on your margin. Learn how to calculate break-even and target ROAS, why averages mislead, and how to set ROAS goals in Google Ads and Meta.
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ForecastingAI Advertising Forecasting: What It Can and Cannot Predict
How AI forecasting works in paid advertising, what it predicts well, where it fails, and how to evaluate an AI marketing forecasting tool before trusting it.
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Find and fix wasted ad spend.
12 Places Your Google Ads Budget Leaks
The 12 most common causes of wasted Google Ads spend, from missing negative keywords to bad tracking, and how to fix each one.
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Wasted SpendGoogle Ads Audit Checklist
A practical Google Ads audit checklist covering tracking, settings, keywords, bidding, Performance Max, ads and landing pages, in the order to check them.
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Wasted SpendIs Performance Max Wasting Your Money?
Six signs Performance Max is spending on branded searches, weak placements or low-value conversions, and the settings that fix each one.
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Sell more tickets with paid ads.
How to Sell More Festival Tickets with Paid Ads
A paid advertising playbook for festivals and events: forecast attendance, sequence channels, use urgency, track ticket sales and avoid last-minute waste.
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Event MarketingWhen to Start Promoting an Event
A week-by-week paid advertising timeline for events and festivals, from announcement to event day, with how to split budget across each phase.
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Event MarketingFacebook Ads for Events
How to run Facebook and Instagram ads for events: campaign objective, ticket purchase tracking, audiences, retargeting and creative that sells tickets.
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Advertising for franchises and multi-location brands.
How to Allocate a Franchise Marketing Fund
How franchisors can split the brand marketing fund between national brand work and local lead generation, measure results per location and report to franchisees.
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Franchise MarketingHow to Structure Google Ads for Multiple Locations
How to structure Google Ads for franchises and multi-location businesses: campaigns by location, budgets, location assets, landing pages and per-location reporting.
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Choosing and judging an agency.
How Much Does PPC Management Cost?
PPC management pricing explained: percentage of ad spend, flat fees, hybrid and performance-based models, what is usually included, and how to compare agencies.
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Choosing an AgencyWhat a Real Marketing Agency Guarantee Looks Like
Why no honest agency can guarantee leads or revenue, what a service guarantee should promise instead, and the questions to ask before trusting any guarantee.
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See the number before you spend a dollar.
Tell us your budget and customer value. We will send a written projection of what your advertising should produce, free.