Booked estimates for remodelers. Not a pile of tire-kickers.
Kitchen, bath and whole-home remodels are high-ticket, slow decisions. We build campaigns that bring in homeowners with real projects and budgets, and we project what a booked design consultation should cost before you spend.
Every project is its own campaign.
Kitchens, baths and additions attract different homeowners with different budgets and timelines. We separate them so each is measured on its own cost per booked consultation.
| Project | Typical buyer | Decision time | What converts |
|---|---|---|---|
| Kitchen remodel | Homeowners planning a major upgrade, often with a designer | Weeks to months | Showroom visits, before-and-after galleries, financing |
| Bathroom remodel | Primary-bath upgrades and aging-in-place updates | Weeks | Walk-in shower conversions, clear process, reviews |
| Whole-home renovation | Recent buyers and long-time owners | Months | Design-build process, past projects, one team start to finish |
| ADU & additions | Families adding space or rental income | Months, with permits | Feasibility consultation, permit guidance |
How do remodeling contractors get more leads?
Remodeling contractors get the most qualified leads from Google Search and Local Services Ads for people actively planning a project, supported by Meta and YouTube that keep the company in front of homeowners during the months they compare options.
The leads only matter if they turn into booked consultations at a budget you can work with. We qualify on project type, timeline and budget before a lead reaches your team, and we track all the way to the booked appointment.
Speed matters more in remodeling than most owners think. We help set up a callback process so new leads hear from you in minutes, not days.
Cost per booked consultation, against what a project is worth.
A remodeling lead is not a job. We report cost per booked design consultation or in-home estimate, because that is the number you can compare to your close rate and average project value.
With a five-figure average ticket, the affordable cost per appointment is often far higher than owners expect. The projection shows the ceiling before you spend.
Example math only. Your written projection uses your own numbers, market and history.
The questions that separate projects from browsers.
A short set of questions before booking saves your team hours every week and teaches the campaign which homeowners to find more of.
We tune the wording to your process, but these are where most remodelers start.
What we ask before booking
- Which room or project are you planning?
- When would you like to start?
- Do you own the home?
- What budget range are you working with?
- Would you like to visit the showroom or meet at home?
Remodeling marketing built around the booked consultation.
Google Search
Project-level campaigns for kitchen, bathroom, ADU and whole-home searches in your service area, with negatives that filter out DIY and jobs searches.
Local Services Ads
Google Guaranteed placement at the top of the page, paid per lead, managed and disputed so you only pay for real ones.
Meta & Instagram
Before-and-after creative and showroom video that reaches homeowners months before they call, plus lead forms with qualifying questions.
Landing pages
Project-specific pages with financing, process and proof, built to turn a click into a booked consultation.
Lead qualification
Budget, timeline and project questions that separate real projects from price shoppers before your team spends time on them.
Callback speed
Instant text and call alerts, so a homeowner hears from you while they are still comparing contractors.
The first contractor to call usually gets the appointment.
Homeowners often reach out to several remodelers. We set up the process so you are first.
Instant alert
Your team gets a text and email with the lead’s project and budget answers.
First call and text
Call, and if no answer, a friendly text confirming you received the request.
Follow-up
Two more attempts with a showroom or in-home time offered.
Nurture
Homeowners not ready yet stay on a gentle follow-up until they are.
Where remodeling ad budgets usually go.
Remodeling accounts waste money in predictable places. Most of it is fixable in the first two weeks.
What we fix first
- Broad keywords like “remodel” that pull in DIY, jobs and supply searches
- No budget or timeline questions on lead forms
- Leads waiting a day or more for a callback
- One generic landing page for every project type
- Reporting leads instead of booked consultations and signed projects
Built from real remodeling accounts.
Home Remodeling Center in North County San Diego is a Black X client. Our remodeling playbook comes from running that work: project-specific campaigns, showroom-driven creative and measurement to the booked consultation.
Remodeling advertising, answered plainly.
What is the best advertising for remodeling contractors?
For most remodelers, Google Search and Local Services Ads bring in homeowners actively planning a project, while Meta and Instagram build demand with before-and-after work. Measure booked consultations and signed projects, not leads.
How much does a remodeling lead cost?
It depends on market, project type and how well leads are qualified. More useful is cost per booked consultation: divide your target marketing cost per project by your consultation-to-sale rate. Our projection does this with your numbers.
How do I get better quality remodeling leads?
Target project-specific searches, exclude DIY and job seekers, ask budget and timeline questions on forms, and call back within minutes. Quality improves fastest when the campaign is optimized to booked appointments rather than form fills.
Do you run Local Services Ads for remodelers?
Yes. We set up and manage Google Local Services Ads where your trade is eligible, and dispute invalid leads so you only pay for real ones.
How does the free 30-day Sprint work?
For qualified businesses we run your first campaign free for 30 days. You cover ad spend only, with a $1,500 minimum, and our fee is $0. We agree a success number in writing before launch and you decide at day 30.
Should kitchens and bathrooms be separate ad campaigns?
Yes. They attract different homeowners at different price points. Separate campaigns let you set the right budget and measure cost per booked consultation for each.
What questions should remodelers ask on lead forms?
Project type, timeline, home ownership, budget range and preferred meeting type. Five short questions filter out most unqualified leads without hurting volume much.
Prove it on your own account first.
Projection
We model your service area, project mix and close rate, then project booked consultations and cost per consultation in writing.
Build
We build the campaigns, landing page and tracking. A person signs off before anything launches.
Run
For qualified businesses our fee is $0 for 30 days. You cover ad spend only, with a $1,500 minimum, and get the numbers every week.
Decide
At day 30 we review real results on your own ad account. You decide whether to continue.
Run your own numbers.
Cost Per Booked Job Calculator
The most you can pay per lead, appointment and job, from your own numbers.
Open →How remodelers get booked consultations
Where good remodeling leads come from and how to qualify them.
Open →Cost Per Lead Calculator
Work out what a lead and a booked job should cost from your own close rate and job value.
Open →Find out what a booked consultation should cost you.
Tell us your market, average project and current spend. We will model it and send you the number before you pay us anything.