Booked roof inspections, timed to when homeowners decide.
Roofing demand is not steady. It spikes after hail and wind, and it builds ahead of the wet season. We project what a booked inspection should cost, then move budget toward the moments homeowners actually call.
What is the best way to get roofing leads?
The best roofing leads come from homeowners searching for a roofer right now, through Google Search and Local Services Ads, with spend that increases quickly after storms in your service area. Meta and video build name recognition so you are the company they remember when they need one.
Roofing leads are expensive because each job is worth thousands. The measure that matters is cost per booked inspection compared with your inspection-to-contract rate.
We filter out repair-only, DIY and job searches when you want replacement work, and we keep retail and insurance-claim campaigns separate so each is measured on its own terms.
Cost per booked inspection, against what a roof is worth.
A roofing lead is only worth something once it becomes an inspection on the calendar. We project and report cost per booked inspection, then contracts signed.
Because a replacement can be worth $12,000 or more, a disciplined account can afford a higher cost per inspection than most roofers expect, as long as callbacks are fast.
Example math only. Your written projection uses your own numbers, market and history.
What happens after hail or wind hits your area.
Roofers who win storm work are ready before the storm. This is the sequence we run.
Campaigns built and paused
Storm ads, landing pages and ZIP lists ready to switch on.
Switch on in affected ZIPs
Budgets rise where the storm hit; inspection and claims-help messaging goes live.
Peak demand
Homeowners contact several roofers. Speed to callback decides who gets the inspection.
Follow-through
Retarget homeowners who requested an inspection but have not signed.
Two kinds of roofing jobs, two kinds of campaigns.
| Retail replacement | Storm and insurance | |
|---|---|---|
| Trigger | Age of roof, leaks, home sale | Hail and wind events |
| Timing | Steady, peaks before wet season | Sudden spikes after storms |
| Messaging | Financing, warranty, materials | Free inspection, help with the claim process |
| Measure | Cost per booked inspection | Inspections in affected ZIPs, contracts signed |
Roofing advertising that follows the weather.
Storm response
Budgets and ads that switch on after hail and wind events in your area, with messaging for inspections and claims help.
Local Services Ads
Google Guaranteed placement, paid per lead, with invalid leads disputed.
Google Search
Replacement, repair and inspection campaigns kept separate, so each has its own cost per booked inspection.
Meta & video
Before-and-after and crew video that builds recognition in the neighborhoods you work.
Retargeting
Stay in front of homeowners who got a quote and are still deciding.
Call & form tracking
Calls over 60 seconds and booked inspections tracked back to the campaign that drove them.
Where roofing budgets leak.
Roofing accounts lose money when they run the same way in a storm week as in a quiet week, and when nobody answers the phone.
What we fix first
- Flat budgets that miss storm demand
- Repair, DIY and supplier searches mixed into replacement campaigns
- Missed or slow callbacks on high-value leads
- No call tracking, so phone leads are invisible
- Paying for invalid Local Services leads without disputing them
Most roofing leads call. Answer them.
A roofing campaign can be profitable on paper and still lose money if calls go to voicemail during busy weeks.
We review call outcomes before changing ads, because the fix is often on the phone, not in the account.
Our call checklist for roofers
- Tracked numbers on every ad and page
- Calls under 60 seconds reviewed, not counted
- After-hours calls routed to a person or a fast callback
- Outcome logged: inspection booked or not
- Weekly review of missed calls by time of day
Roofing advertising, answered plainly.
How much do roofing leads cost?
It varies widely by market and season. The more useful number is cost per booked inspection compared with your inspection-to-contract rate and average job value. Our projection calculates the most you can afford to pay.
Should roofers use Local Services Ads?
For most residential roofers, yes. Local Services Ads appear above regular search ads, charge per lead and carry the Google Guaranteed badge. They work best alongside Google Search campaigns.
How do roofers get storm damage leads?
Have campaigns and creative ready before a storm, then raise budgets quickly in affected ZIP codes. Speed to call back matters most, because homeowners contact several roofers after a storm.
Do you track phone calls for roofers?
Yes. We track calls from ads and landing pages, count calls over a set length as leads, and connect them to booked inspections so you can see which campaigns produce jobs.
How does the free 30-day Sprint work?
For qualified businesses we run your first campaign free for 30 days. You cover ad spend only, with a $1,500 minimum, and our fee is $0. We agree a success number in writing before launch and you decide at day 30.
Should roofers run ads for insurance claim work?
If you handle claims, yes, in separate campaigns with accurate messaging about inspections and help with the process. Keep them apart from retail replacement so each is measured on its own.
How fast do roofers need to respond after a storm?
As fast as possible. Homeowners contact several roofers after a storm, and the first to call back and book an inspection usually wins.
Prove it on your own account first.
Projection
We model your service area, storm history and close rate, then project booked inspections and cost per inspection in writing.
Build
We build the campaigns, landing page and tracking. A person signs off before anything launches.
Run
For qualified businesses our fee is $0 for 30 days. You cover ad spend only, with a $1,500 minimum, and get the numbers every week.
Decide
At day 30 we review real results on your own ad account. You decide whether to continue.
Run your own numbers.
Cost Per Booked Job Calculator
The most you can pay per lead, appointment and job, from your own numbers.
Open →Roofing Google Ads guide
Storm-timed budgets, account structure and call tracking for roofers.
Open →Cost Per Lead Calculator
Work out what a lead and a booked job should cost from your own close rate and job value.
Open →Find out what a booked inspection should cost you.
Tell us your market, average job and current spend. We will model it and send you the number before you pay us anything.