LinkedIn ads priced per qualified lead.
LinkedIn clicks are expensive. That is fine when the right decision-maker is on the other end. We target by company, role and seniority, forecast what a qualified lead should cost, and report pipeline, not impressions.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans and manages paid campaigns on LinkedIn, including audience targeting by job title, company and industry, Sponsored Content, Lead Gen Forms, Conversation Ads, retargeting and CRM integration, so B2B budgets turn into qualified sales conversations.
LinkedIn has the most precise professional targeting of any ad platform, and usually the highest cost per click. It works when one customer is worth enough to justify that cost, such as B2B services, software, franchise development and professional services.
The common mistake is judging LinkedIn by cost per lead alone. A lead from the right title at the right company can be worth many cheaper leads from elsewhere. We measure cost per qualified lead and pipeline created.
What a LinkedIn campaign needs to produce pipeline.
Account-based targeting
Target lists of companies, job titles, seniority and industries, matched to your ideal customer profile.
Lead Gen Forms
Native forms prefilled from LinkedIn profiles, with qualifying questions to filter low-fit leads.
CRM routing
Leads synced to your CRM in real time with automated follow-up so sales can respond fast.
Thought leadership ads
Promoting posts from founders and team members, which often earn more engagement than company posts.
Retargeting
Re-engaging website visitors, video viewers and form openers who did not convert.
Pipeline reporting
Cost per qualified lead, meetings booked and pipeline value against the forecast.
We forecast LinkedIn before you commit budget.
Because LinkedIn clicks cost more, the projection matters more. Cheeky Merlin models qualified leads and pipeline for your budget, and we report against it every month.
From target list to booked meetings.
Define the buyer
We build your ideal customer profile and target audiences with you.
Predict
A written projection of qualified leads and cost per lead for your budget.
Launch
Campaigns, Lead Gen Forms, CRM sync and follow-up automation.
Optimize
Weekly audience, creative and bid reviews, reported against pipeline goals.
LinkedIn ads, answered plainly.
Are LinkedIn ads worth the cost?
LinkedIn ads are worth the cost when a single customer is valuable enough to absorb higher click prices, which is typical for B2B services, software and high-ticket offers. For low-priced consumer products, other platforms are usually more efficient.
What is a good cost per lead on LinkedIn?
It depends on your audience and deal size. A useful rule is to work backward from customer value: if a customer is worth a lot and LinkedIn leads close at a healthy rate, a higher cost per lead can still be very profitable. Our cost per lead calculator shows your maximum.
What are LinkedIn Lead Gen Forms?
Lead Gen Forms are native LinkedIn forms that open inside the platform and prefill with the user’s profile data. They usually convert better than sending people to a landing page, though lead quality needs to be monitored.
Can LinkedIn target specific companies?
Yes. You can upload a list of target companies or contacts and LinkedIn will match them, which makes account-based marketing possible.
How long before LinkedIn ads show results?
Leads can arrive in the first week, but B2B sales cycles mean pipeline and revenue often take longer to show. We set expectations for both in the projection.
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Black X Marketing is based in Fort Collins, Colorado, and runs campaigns for businesses across the US. See the markets we serve.
Find out what a qualified B2B lead should cost you.
Share your target buyer and deal value. We will forecast qualified leads and pipeline before you spend.