More leads from the clicks you already pay for.
Doubling your landing page conversion rate has the same effect on lead volume as doubling your ad budget, without spending more on ads. We build and test landing pages for paid traffic, tied to a forecast of what each improvement is worth.
What is landing page optimization?
Landing page optimization is the process of improving the page visitors land on after clicking an ad, through clearer messaging, faster load times, better mobile layout, trust signals, simpler forms and structured testing, so that a higher share of visitors become leads or customers.
For paid traffic, the landing page is often the cheapest place to improve results. A small lift in conversion rate lowers cost per lead across every campaign that sends traffic to the page.
We focus on pages that receive paid traffic, because every visit has a known cost and every improvement has a measurable dollar value.
What we improve on every landing page.
Message match
The headline and offer match the ad and search that brought the visitor, so they know immediately they are in the right place.
Speed
Fast load times on mobile networks, because slow pages lose visitors before they see the offer.
Mobile layout
Thumb-friendly buttons, short forms and click-to-call for the majority of paid traffic that arrives on phones.
Trust signals
Reviews, results, guarantees, credentials and clear contact details placed where hesitation happens.
Forms
Fewer fields, clear next steps and qualifying questions only where they improve lead quality.
Testing
Structured A/B tests on the elements most likely to move conversion rate, with results tied to cost per lead.
Every page change has a dollar value.
Before we change a page, we forecast what a conversion rate improvement is worth at your current ad spend. Try it yourself in the ROAS calculator by changing the landing page conversion rate.
How a landing page project runs.
Diagnose
We review analytics, heatmaps where available, and the ads sending traffic to the page.
Predict
A written estimate of what a realistic conversion lift is worth at your spend.
Rebuild
New or revised page with verified tracking and lead routing.
Test
A/B tests on the highest-impact elements, reported in cost per lead.
Landing pages, answered plainly.
What is a good landing page conversion rate?
It varies widely by industry, offer and traffic source. A better question is whether your conversion rate supports a profitable cost per lead at your current click costs. Our cost per lead calculator shows the conversion rate you need.
Should I send ads to my homepage?
Usually not. A homepage serves many audiences. A dedicated landing page that matches the ad and has one clear action typically converts better for paid traffic.
How long should a landing page be?
Long enough to answer the questions a buyer has before acting. Simple, low-cost offers can be short. High-ticket services often need more proof and detail.
How long does an A/B test take?
It depends on traffic. A test needs enough conversions on each version to show a reliable difference, which can take a few weeks on lower-traffic pages.
Do you build pages in WordPress?
Yes. We can build in WordPress or work within your existing site platform.
Keep exploring
Free landing page checklist
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ROAS calculator
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Free Google Ads Audit
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Meta Ads Management
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Paid Search Advertising
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All advertising services
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Black X Marketing is based in Fort Collins, Colorado, and runs campaigns for businesses across the US. See the markets we serve.
Find out what your landing page is costing you.
Send us the page and your ad spend. We will show you what a realistic conversion lift is worth.