Facebook and Instagram ads built on a forecast.
Meta ads can reach almost anyone, which is exactly why they waste money so easily. We plan Facebook and Instagram campaigns around the number you need, forecast it in writing, and test creative until the cost per lead or sale holds.
What does a Meta ads agency do?
A Meta ads agency plans, builds and manages advertising on Facebook, Instagram, Messenger and the Audience Network, including creative, audience strategy, tracking and budget, so that spend turns into leads or sales at a cost the business can afford.
Most Meta accounts we review are not losing money because of targeting. They lose it because creative is not refreshed, the Meta Pixel and Conversions API are not passing clean data, and campaigns are optimized for clicks or reach instead of the action that makes money.
Meta works best for demand creation: reaching people who are not searching yet. That is why we often pair it with paid search, which captures the demand Meta creates.
Everything a Meta campaign needs to earn its budget.
Creative testing
A steady pipeline of new hooks, formats and offers, tested in structured rounds so winners are found quickly and losers are cut.
Pixel and Conversions API
Browser and server-side tracking verified with a real test lead, so Meta optimizes on accurate data.
Audience strategy
Broad targeting with strong creative where it works, plus retargeting and lookalikes built from your best customers.
Offer and landing page
Ads only work as well as the page they send people to. We review both, and fix the page when it is the bottleneck.
Lead forms and follow-up
Instant forms with qualifying questions, routed to your CRM with automated follow-up so leads are contacted fast.
Reporting on real results
Cost per qualified lead, booked job or sale, reported against the forecast, not just reach and clicks.
Every Meta campaign starts with a projection.
Cheeky Merlin models what your budget should produce on Facebook and Instagram before launch. Each month you see actual results next to that projection, including when we are behind.
From first audit to a Meta account that scales.
Audit
We review tracking, campaign structure, creative fatigue and what each lead or sale is costing today.
Predict
A written projection of leads, cost per lead and return for your budget.
Launch
New campaign structure, creative round one, verified tracking and lead routing.
Test and scale
Weekly creative rounds and budget shifts toward what works, reported against the projection.
Meta ads, answered plainly.
How much should I spend on Facebook ads?
Start from the number of leads or sales you need and work backward using a realistic cost per lead. Most businesses need enough budget to generate several conversions a week so Meta can optimize. Our cost per lead calculator helps you set that number.
Are Facebook ads or Google Ads better?
They do different jobs. Google Ads captures people already searching for what you sell. Meta ads create demand by reaching people before they search. Many businesses get the best results running both, with budget split by where each lead is cheapest.
What is the Meta Conversions API?
The Conversions API sends conversion events from your server directly to Meta, alongside the browser-based Pixel. It recovers events lost to ad blockers and browser privacy settings, which gives Meta better data to optimize on.
How often should ad creative be refreshed?
It depends on budget and audience size, but most accounts see creative fatigue within a few weeks. We watch frequency and cost per result and introduce new creative before performance drops.
Do you run Instagram ads too?
Yes. Facebook, Instagram, Messenger and the Audience Network are all managed in Meta Ads Manager, and we plan placements together.
Who owns the ad account?
You do. We work inside your Meta Business account, and you keep all data, audiences and creative if we ever part ways.
Keep exploring
Facebook ads for events
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TikTok Ads Management
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Landing Page Optimization
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Cost per lead calculator
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Paid Search Advertising
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All advertising services
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Black X Marketing is based in Fort Collins, Colorado, and runs campaigns for businesses across the US. See the markets we serve.
See what your Facebook and Instagram budget should produce.
Tell us your budget and average customer value. We will send a written projection before you spend another dollar.