Google Ads scripts that catch waste while you sleep.
Six copy-and-paste Google Ads scripts, commented line by line, that watch your account and alert you when something goes wrong. None of them change bids, budgets or ads without you.
What are Google Ads scripts?
Google Ads scripts are small pieces of JavaScript that run inside a Google Ads account on a schedule. They can read account data, write reports to Google Sheets and send email alerts, which makes them useful for catching overspend, wasted search terms and broken pages automatically.
This guide explains how to install and schedule scripts safely, then provides six monitoring scripts with line-by-line comments, plus how to run scripts across many accounts and troubleshoot errors.
Six scripts, explained line by line.
Scripts 101
What a script is, how to install one and how to prepare a Google Sheet.
Safety rules
What to check before you schedule anything.
Budget pacing alert
Daily budget pacing and an overspend alert.
Zero-conversion search terms
A report of search terms spending without converting, and how to review it.
N-gram analysis
Finding wasted words across thousands of search terms.
Broken URL checker
Catching landing pages that return errors.
Quality Score tracker
Logging Quality Score over time and what to do with the data.
Anomaly alert
A daily email when performance moves outside the normal range.
Many accounts
Running scripts across multiple accounts, troubleshooting and a rollout checklist.
For anyone managing a Google Ads account.
In-house marketers, business owners who manage their own account, and agencies that want monitoring without paid tools.
Google Ads scripts questions
Are Google Ads scripts free?
Yes. Scripts are a free feature inside Google Ads. You only need access to the account and, for some scripts, a Google Sheet.
Can Google Ads scripts change my campaigns?
Scripts can make changes, but all six in this guide are monitoring scripts that only read data, write reports and send alerts. They do not change bids, budgets or ads.
Do I need to know how to code?
No. The scripts are copy-and-paste with comments explaining each part, and the guide shows where to change settings such as your email address.
How often should scripts run?
Most monitoring scripts run daily or hourly. The guide gives a suggested schedule for each one.
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